Intuit is a financial software company serving individuals, small businesses and accounting professionals. The company serves customers that rely on digital tools in their daily operations.
Its products include TurboTax, QuickBooks and other financial management services. Customers use them for tax preparation, bookkeeping, payments and business administration.
Business software helps organisations organise information and carry out work more efficiently. Customer adoption, product capabilities and integration with existing systems are central to this industry, where recurring services and ongoing development often support long term customer relationships.